Monday, 7 November 2016

Social media training is no longer an optional activity

Have a business? Create a page on Facebook. Invite your friends to like it and your job is done. If that’s how you think brands work online then you are in for a lot of trouble. What comes after you have achieved the kind of followers you want? Who handles the client response? Who designs your upcoming campaigns? How do you know when and how to put it up! Here comes the social media training to your rescue. Social media is the next big thing to invest in.

With the growing use of social media, the online giving is also on the rise. The trends indicate a constant upward trend in philanthropy worldwide and a steady increase in online fundraising.

It is known that most donors give out donations at the time of year end. As the year end is approaching, donors must be currently in process of deciding which organization to choose to donate.

12% of all giving happens in the last three days of the year.




It is no longer just optional to have your manpower learn the right kind of training, it’s a thumb rule. Here are the reasons to invest in social media training.

It helps build a positive brand image 

Each and every employee can act as an ambassador for your nonprofit. Having the manpower trained in social media skills will not only boost his skills but can act to your benefit. The employees can post content on their own personal pages on your behalf and have your message reach out to more and more people. Also since it has a human touch to it, people will tend to believe it more. 93% of marketers use social media for businesses. (Source: Social Media Video 2013).

The nonprofit model is donation backed, humanitarian focused and member based and thus has huge scope of engaging in sophisticated conversations with the audience. Hence, putting social media to good use is important and requires social media training that can further train the employees to act as positive messengers for their brand, using social media tools.


It is important not to lag behind this growing technology

The Big B’s need training too. Just because you are 60 and have a team of 1000 working under you doesn’t make you ahead of time. In fact the best way to upgrade yourself is to keep up to the growing technologies of time so that you don’t lag behind. And the big bosses that govern you need social media training all the more. The more you have your CEO’s tweeting about products and trends, the more attractive your campaign might seem for the audience.

Hardly can you ignore Mark Zuckerberg’s tweet as opposed to a normal Facebook notification that pops up on your home screen. Also, internet and the media have boomed way later than our big bosses graduated from their B-school. So it is absolutely essential that the entire manpower of the nonprofit organization should know the basics of social media. And of course there is no second though to the fact that technology can play a vital part how nonprofits should reach out to people. The fastest growing age demographic on Twitter is the 55-64 year age bracket. (Source: Twitter)


It helps reach a larger audience

Reaching out to more audience is the ultimate goal for nonprofits. Having your employees engaged in social media activities shall help you primarily in reaching out to a large number of audiences and shall drive more engagement.

Training doesn’t require being professors from B-school visiting your staff, delivering lectures, handing out leaflets regarding the do’s and don’ts of the game. Social media training can be both educational as well as fun. HR managers can engage your staff in interesting seminars and group discussions and workshops. In this way you can teach your manpower and they have fun too. They also appreciate the company’s effort seeing how the company cares and takes pain for their personal skill development.




It helps the employees identify the trends

Extending social media training to your staff will help them identify the trends that buzz around the globe at a particular point of time. Training in social media is not just extending the knowledge to your employees on how to interact with the client base but it is also a great way to help understand trends, manage customer data, facts and statistics; allowing you to understand exactly what your client needs and what are his complains and expectations of you. It facilitates you to keep pace with the various topics that are trending around the globe. Social media is fast catching up.

Though email and websites still rule the marketing strategy for nonprofits, but according to the Social Media Benchmark Study’s 2015 report, email list sizes grew 11% in the past year, whereas Facebook and Twitter followers grew three times as fast as email. Facebook followers grew 42% and Twitter followers grew 37%.

For non-profits, social media is budding 3x faster than email.. which explains the requirement for effective social media training.

Below infographics show where non-profits stand in terms of social media followers, broken down by segment.




(The Small, Medium, Large distinctions in the charts above are based on a non-profit’s total number of email subscribers. Small non-profits are those with 100,000 or fewer subscribers. Medium is 100,000 to 500,000. Large is 500,000 and up.)


It provides the knowledge about the do’s and the dont’s

The obvious need for social media training is to impart knowledge to your employees about the basic things that should be avoided online, little things that may jeopardize the reputation of the brand. Your staff must be aware of the things to be kept in mind while promoting products on social media and the tone to be maintained. All these can be learnt if you engage in social media training. For example, some of the do’s for social media includes - Do include both a link and image in your post to garner likes, comments, shares and click-throughs. The image may not necessarily be of high quality but the images should be relevant to the cause and interesting to share.


It helps generate knowledge about the consequences of social media

As they say the internet is extremely unforgiving, once it is out there online there is no easy to wipe it off from the memory of the tech savvy smart user. The mistake will somehow come and haunt the reputation of the company. So however cool it may seem to manage a social media profile one must be aware of all the consequences of handling social profiles online. It is calculated that over 75% of internet users use social media. (Source: makeuseof.com).

Short on social media staff

In 2012, nonprofits only allocated 1/4 of one full-time person to social media marketing. In 2014, half of survey respondents had one full-time or part-time person doing social media. For the remaining half, one quarter used a social media team whereas the other quarter just does the ad-libbing on social media.

According to the same Case Foundation report, lack of staffing remains the biggest challenge for non-profits, it becomes all the more significant to share to social media as efficiently as possible and saving as much time as possible.
Is this infographics helpful?





Friday, 4 November 2016

Are You Informed Enough From A Voters Guide?



Things You should Know 

Before You Cast Your Vote


"As a citizen, you need to know how to be a part of it, how to express yourself - and not just by voting"- Sandra Day O'Connor ( Ex- Associate Justice of the Supreme Court of United States).

A perfectly well defined summation of a responsible citizen, whose duties should not end at just the vote ballot. Before casting one's vote, it is imperative to be well informed, and study voter guides. Why not research about the voting formalities, the procedure as well as the scenario?

 A brief voters guide would enable you to be a more conscious voter. A well informed and clued-up vote goes a long way.


Five Vital Steps To Gear Up


1.      Register: Visit this site by US Government carrying all the information about the registration process, it mentions the deadlines for different states. Although, many states have closed their registration process, some might still be opened until November 8th. Check out the eligibility and registered status here.

2.      The Candidates: Votes are precious and it is important that it goes to the deserving candidate. Be decisive about what you are looking for, in the leader. Gradually evaluate the stands of different candidates on important issues. Be informed, be active and remember that every vote counts.

3.      Absentee Voting: Travelling ? or not sure of your presence on the D-day ? Do not ignore the power of voting, you can still participate. Consult the election office of your state and get prepared days ahead.





4.      The Polling Booth: Its one of the busiest day on the polling day and your schedule might be hectic too, its recommended that you plan ahead and get information about your polling place. Make sure to check out its location and map out your travelling time so that you have ample of time to get familiar with its hours of operation.

5.      The Right ID Card:  Each state follow distinctive guidelines when it comes to documents and proceedings. Make sure to be well informed with your state's election office's requirements for the right ID cards on the day of election.


The 'DO' and 'Do not' List

After you garner much information during pre election time, it is necessary to do a check list and make sure there is no room for errors when you step out to cast your vote.


The 'Do' List

· Confirm your registration status

· Recheck your polling location twice, some might get changed or you might missed an updated information.

·   Decide your most convenient time to vote, from 6 am to 6pm. Mornings, evening and lunch hours are the most busiest.

·   Do not forget your Identification card, that carries your photograph and signature.

·   If it's your first time, please consult a poll worker for instructions before using the voting machine.

·  Be alert while encountering any problem while you operate the machine, inform the precinct      officers so they can handle any mishap for the next vote.

·  Do make efforts to remind your family and friends to exercise their vote, everyone deserves to be heard through their votes.



The 'Not to do' List






·  As long as you are in the queue till 6 pm, you are allowed to vote. Do not reach the venue just before the voting ends, do not be impatient to see long lines.

·  If you are an active campaigner of a party, restrict your activities on the final day. Do not distribute handbills to other voters or participate in any last minute campaign near 300 feet of the polling place, as it is illegal.

·  Do not bring cameras or cell phones with you to the voting machine.

·   Finally, do not forget to thank the officials as the polling is not a success without their efforts.
Share your ideas, and engage yourself through a powerful social network ground, where you can fetch important information regarding the most important day for Americans.


Good Luck and Happy Voting !